Rain - Lyric Video

Caroline International

Lyric Video

RMV’s first time working with Caroline International on an urban, in-your-face lyric video for Aitch’s ‘Rain’. We were tasked with the brief of using the same colour palettes from the original video of a surreal, pink sky alongside elements such as palm trees, cars and televisions. The video also had to feel ‘cool’ and dynamic. With free rein on the creative, we created collaged scenarios which darted around in combination with the lyrics. Some elements drew directly from the video itself with posterised, time-remapping and a lo-fi texture to add to the grungy aesthetic.

 

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