Working with Relentless Records we created several pieces of content for new artist Foster for the track ‘Fools’ which features a sample of the classic Elvis Prestley song, ‘Can’t Help Falling In Love’, sung by singer-songwriter Sody, who we have worked with many times before.
The first piece of content was a fast turn around lyric video inspired by the existing single artwork of Foster sitting on the bonnet of a car at the drive-in movies. We then developed this into a narrative-driven animated music video telling the story of unrequited love and the overlook female best friend, who just might be ‘the one’. These assets were then used for a range of social media promo and advertising. All in all, this was a great success with the animated music video receiving over a million views in the first month. A great achievement for the debut single of a new artist.