With a brief of a 90’s kids VHS type video and sing-a-long, karaoke lyrics, we took the idea of ‘Growing Up’ and ran with it. McFly, to us, have always had a lighthearted feel about them so, with this in mind, we took imagery of each of the band members and superimposed their heads onto babies’ bodies with lip-syncing mouths which we filmed ourselves. We also used the single artwork as the beginning frame of the video to tie all the content together. In addition to this, we created a karaoke style sing-a-long with the lyrics. The band’s ‘Care Bear’ style motif can be seen bouncing along the text in time to the track. This resulted in a comical, very tongue-in-cheek video!